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The "JTB Brighter Earth Project" is an initiative where customers, local community members, and JTB Group employees come together to create a vibrant future, with the aim of contributing to sustainability. This time, JTBGMT organized a tour that included beach cleaning activities at Tsurigasaki Beach in Chiba Prefecture, where sea turtles come to lay eggs, and beach yoga sessions led by a hearing-impaired yoga instructor. This initiative was planned not only from an environmental protection perspective but also to promote sustainability from a DEIB (Diversity, Equity, Inclusion & Belonging) standpoint. A total of 38 people, including JTBGMT employees and general guests, participated.

Led by members of our Kyoto Office, we held the “JTBGMT Sustainability Day in Miyama”. Miyama Town is a town steeped in the pristine landscapes of Japan's mountain villages and rich nature. It has also been selected as one of the Best Tourism Villages by the UN Tourism.
First, we strolled through the beautiful thatched-roof village while listening to explanations from a local guide. Afterwards, we visited the self-sufficient community, Tautasya. 
Finally, we attended a seminar hosted by the Kyoto Miyama Tourism Association, where we learned about Miyama Town's initiatives, its appeal as a tourist resource, and efforts to preserve its pristine landscape.

Shurijo Castle, a symbol of the Ryukyu Kingdom and one of Okinawa Prefecture's most iconic tourist destinations, was once characterized by its vibrant vermillion buildings perched on a small hill. However, on October 31, 2019, seven main structures, including the main hall, were destroyed by fire, and restoration work is still ongoing. A group of JTBGMT employees visited Shurijo Castle and donated 100,000 yen to support the preservation of cultural heritage, the transmission of traditional techniques, and human resource development. Guided by an expert, we observed the progress of the restoration and reconstruction, learning about the history and culture of the Ryukyu Kingdom, the details of the restoration project, the construction process, and the interior of the castle. This experience allowed us to reaffirm its cultural value and importance.

"Yuriage no Kioku" is a tsunami recovery memorial museum established in the Yuriage district of Natori City, Miyagi Prefecture, which was devastated by the Great East Japan Earthquake in 2011. It is dedicated to conveying the importance of disaster preparedness and the preciousness of life. A group of JTBGMT employees visited the site in November 2025 and donated 100,000 yen to support the preservation of disaster memories and lessons learned, as well as to contribute to building a disaster-resilient society. A storyteller, who personally experienced the earthquake, guided us through the affected area, sharing her own experiences, including how Yuriage was before the disaster, the extent of the damage, and the subsequent recovery process. 

JTBGMT collected about 30 kg (13,950 caps), suppressing about 94.5 kg of CO2 emissions. The collected eco-caps are converted into recycled plastic raw materials and used for various social contribution activities such as medical support, support for people with disabilities, and environmental education for children.

JTBGMT collected and donated about 900g of used stamps in FY2025, equivalent to approximately one year of the cost of textbooks for one nursing student in Tanzania.