NEW JOURNEYS,
NEW DISCOVERIES
~INSPIRING
EXPERIENCES TO LAST A
LIFETIME~

Sunrise Tours JTB

TOURS & ACTIVITIES

Tours & Activities

  • Our Vision
    60th anniversary in 2024

    As Japan’ s most renowned tour brand for international travelers since 1964, Sunrise Tours has welcomed more than 8 million visitors from across the world.
    Sunrise Tours offers a wide range of tours, including worry-free tours with an English-speaking interpreter guide for first-time visitors to Japan, as well as tours visiting hot spots for repeat visitors.
    In addition, Sunrise Tours actively promote development undiscovered travel route and experiences that contribute to the reduction of overtourism.

  • Tour Lineup
    More than 300 tour lineups will be available
    • 1-Day Bus tours
    • Combination Package tours
      (up to 14 days)
    • Open Itinerary plan with Shinkansen and accommodation
    • Adventure tours (e.g. Cycling tours, Hiking tours)
    • Countryside Stays Japan tours
    • Small-group hands-on tours
    • Chartered Taxi private plans
  • Sustainable Travel
    The first Japanese tour brand to receive Travelife Certified

    In March 2022, Sunrise Tours received the highest level of certification for sustainable tourism, Travelife Certified, from the international third-party certifier Travelife.
    Sunrise Tours has started Carbon Offsetting plans into ALL key day-trip bus tours from 2023.

  • Further challenges to sustainable tourism

  • + Action to be a responsible traveller

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