Sunrise Tours Launches TOKYO TONIGHT Information Magazine & Night Coupon Booklet
JTB Global Marketing & Travel will start distributing the first issue (April issue) of TOKYO TONIGHT, an information magazine and night coupon booklet (hereafter referred to as this booklet).
Providing information to international visitors during their trip in Japan, this booklet will be distributed at tourist information centers in Tokyo as well as on bus tours departing from Tokyo operated by the Sunrise Tours package tour brand geared for international visitors.
■ Features of This Booklet
1. Bringing Information to International Visitors to Japan During Their Trip
This booklet will be distributed on Sunrise Tours bus tours departing from Tokyo. While the bus travels between destinations, customers can effectively use their time on board to check out what nighttime activities they can enjoy. A video related to this booklet will be shown on the monitor inside the bus, and the National Government Licensed English Guide Interpreter will provide information on a variety of nighttime activities and suggestions on how customers can spend their evening.
2. Unveiling Japan's Night Culture through Nighttime Activities
Izakaya, a nighttime enjoyment in Japan. With the hope that customers can experience the lively atmosphere and gourmet food unique to izakaya, the Izakaya Guide special page is designed to feature various restaurant types by different styles and signature dishes. It features a wide variety of coupons for discovering hidden gems, from the Showa era (1926-1989) atmosphere-laden sake bar alleys to folk music bars, snack bars, and even nightclubs, allowing customers to enjoy the nightlife at great value.
3. Encouraging International Visitors to Easily Enjoy & Become Fans of Japanese Cuisine
We present extensive information on a wide variety of Japanese cuisine, including highly popular sushi and yakiniku shops, regional specialties, diners showing a glimpse into Japanese daily life, and izakaya serving fresh seafood. It may be difficult for international travelers visiting Japan to search for information on their own, so this booklet serves as a guide for customers to easily enjoy Japanese cuisine.
■ Launch Background
Despite the high demand for nighttime activities among international visitors to Japan, there currently are insufficient opportunities to meet this need in the inbound tourism market. Many facilities and stores in Japan lack the necessary platforms and tools to reach the inbound tourism market and struggle to effectively communicate with international visitors. Despite high interest in nighttime activities and izakaya culture among international visitors, many face difficulties in finding reliable information about these experiences in Japan, such as not knowing how to search effectively and distinguishing trustworthy sources from the abundance of available information.
To address these issues, Sunrise Tours has launched a project to promote Tokyo's nighttime activities. This initiative aims to provide international visitors with easily accessible information and diverse options for enjoying Tokyo after dark, culminating in the creation of this booklet.
■ Outline
■ Future Outlook
As a leading company in Japan-bound tourism, JTBGMT will continue to promote new initiatives based on potential needs of international visitors to Japan in order to provide solutions to market challenges. From the next issue onwards, to contribute to further revitalization of the nighttime economy, we aim to introduce experiences sought by international travelers to Japan, expand the lineup of facilities and stores, and create special features that lead customers to new discoveries in Japan's night culture. And we will continue to work on creating ideal settings for more interaction and excitement by providing experiences and opportunities for customers from all over the world to truly enjoy their evenings in Japan.
