Announcement of revised Company Philosophy

JTB Global Marketing & Travel has revised its management philosophy as of April 1, 2025, aiming for further growth.

In 2005, the Inbound Travel Division of JTB became independent, giving birth to JTB Global Marketing & Travel (JTBGMT). We inherited the hospitality know-how cultivated through our industry-leading performance and have developed our core business around our founding mission of welcoming foreign guests to Japan. However, as the market environment diversifies, we need to evolve further and contribute to society in new ways.

Our vision is to create global exchanges that connect Japan and the world.

As we mark the 20th anniversary of JTBGMT's establishment, we are united as employees in our commitment to contribute to the realization of a rich and peaceful society. We will do this by connecting Japan (its regions, people, culture, etc.) with the world through various means (our unique business models) to promote mutual understanding.

 

【Our Mission】
We create global exchange bridging Japan and the world to contribute to achieving a peaceful and fulfilling society.
 

【Our Promise to the Customer】
As a professional in the field of inbound tourism, we pursue perfect moments and achievements for our valued customers and contribute to the sustainable development of society.

【Code of Conduct】
We sincerely listen to customer opinions and respond quickly and accurately.
We provide products and services that exceed customer expectations with expertise and creativity honed over 100 years of experience.
We respect the culture and customs of each country and promote mutual understanding across borders.
We collaborate with business partners to contribute to regional development and the appeal of Japan.
We create a free and open culture with diverse values.
We promote sustainability and respect for the environment in all our decisions and actions.
We ensure that we act in accordance with compliance.